CASE STUDY
Regional Beverage Distributor
Midwest Beverage Distribution (MBD)
Food & Beverage Distribution
Operational Context
A 12-facility regional distributor serving grocery chains, convenience stores, and on-premise locations across 5 Midwest states. 300+ delivery routes daily, 45 sales representatives, $120M annual revenue.
The Problem
MBD struggled with visibility into exception shipments and delivery performance. Manual exception tracking across three systems led to late discoveries and customer complaints. Without real-time routing insight, they couldn't make in-day adjustments when carriers fell behind.
The Solution
Kinetic Logistics Control Tower + Exception Management. Integrated with MBD's TMS, WMS, and accounting system. Automated exception detection (late pickup, misroute, delay) with SMS/email escalation to operations team. Real-time dashboard for shipment status and on-time performance by store, route, and carrier.
Implementation
Phase 1 (2 weeks): TMS and WMS integration setup. Phase 2 (3 weeks): Dashboard and exception workflow build. Phase 3 (1 week): Training and go-live.
Measurable Outcomes
Faster exception resolution (from 2.5 hours to 1.5 hours average)
Improvement in on-time delivery rate
Reduction in customer complaint escalations
Manual daily status calls eliminated per month
"We went from firefighting exceptions in the afternoon to preventing them in the morning. Our ops team now spends less time on spreadsheets and more time optimizing routes in real time. Customer satisfaction improved immediately."
– Tom Riley, VP of Operations, MBD
Why It Worked
MBD had clean TMS and WMS data. Integration was straightforward. The team embraced automation of exception detection and escalation. Early wins on on-time delivery improvement built internal confidence quickly.